World Square

A landmark retail destination in the heart of Sydney, World Square is know for its vibrant mix of shopping, dining and entertainment. To match its dynamic presence, the centre partnered with Sparrow to create bold, engaging campaigns and creative to connect with diverse audiences.

SCOPE

Creative Concept

Brand Activation

Collateral Roll Out

Social Assets

Animation

Wayfinding

Digital & Print

We brought warmth and connection to World Square with the Winter Firepit Garden, creating a suite of assets including posters, socials, animations and on site decals that captured the glowing spirit of the firepit. The campaign invited visitors to gather, connect and embrace the season–an activation that turned winter into an experience.

We also created a suite of animated templates for World Square to announce new store openings. Designed to be flexible yet striking, the templates cut through the busy retail environment, capturing attention while reinforcing the centre’s bold, dynamic brand.